How AI Will Impact Advertising, According to Top Marketing Executives [New Data]

By mbretous@hubspot.com (Martina Bretous) AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their…

Aaron April 28, 2025

Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]

By juthompson@hubspot.com (Justina Thompson) You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting…

Aaron April 28, 2025

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

By Michael Bürgi Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing…

Aaron April 28, 2025

Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’

By Kristina Monllos It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that…

Aaron April 28, 2025

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

By Cyan Zhong The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven…

Aaron April 28, 2025

Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

By lkolowich@hubspot.com (Lindsay Kolowich Cox) If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…

Aaron April 25, 2025

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

By Kristina Monllos The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down…

Aaron April 25, 2025

Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

By Digiday Editors The all-conquering video platform YouTube turned 20 years old this week, signifying a welcome break from drama after drama in what could…

Aaron April 25, 2025

How brand safety tools are evolving into growth drivers

By Channel Factory Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists…

Aaron April 24, 2025

Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie u-turn

By Jessica Davies In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser,…

Aaron April 24, 2025

How AI Will Impact Advertising, According to Top Marketing Executives [New Data] | International Association of Digital Marketing Professionals (IADMP) - Part 73