Advertising Week Briefing: Amazon is primed to take over the ad industry

By Ronan Shields Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet…

Aaron October 9, 2025

Ad quality isn’t a checkbox — it’s a context

By Browsi Asaf Shamly, co-founder and CEO, Browsi If you ask someone in ad tech what makes an ad “quality,” chances are they’ll fire off…

Aaron October 8, 2025

Why brands should stop overlooking their most powerful influencers: customers

By Sophie Miller Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year,…

Aaron October 8, 2025

Loop Marketing strategy: A framework for stellar AI-era growth

By rsukhraj@hubspot.com (Ramona Sukhraj) Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the…

Aaron October 8, 2025

From walls to frameworks: Publishers and tech giants push weekly talks on AI content use

By Jessica Davies Amazon, Meta, Microsoft and Google all had seats at the table alongside 35 publishers at the IAB Tech Lab’s LLM working group…

Aaron October 8, 2025

Vibe marketing was a joke – until OpenAI got involved

By Seb Joseph Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy. That probably wasn’t the intent when CEO…

Aaron October 8, 2025

It's all about you

By lbrowning@hubspot.com (Laura M. Browning) It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.…

Aaron October 8, 2025

Audible, Olly and Little Spoon are among the winners for the 2025 Greater Good Awards

By Digiday Awards This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and…

Aaron October 7, 2025

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

By Seb Joseph Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals…

Aaron October 7, 2025

David T. Scott’s Big Bet: Making Tabletop Games the Next Pop Culture Wave

By Editorialist Team David T. Scott has spent his career blending corporate expertise with entrepreneurial drive. Now, as the CEO of Evil Genius Games, he…

Aaron October 7, 2025

Advertising Week Briefing: Amazon is primed to take over the ad industry | International Association of Digital Marketing Professionals (IADMP) - Part 7