How to create AI prompts that eliminate bias and increase conversions
By sonia@soniaethompson.com (Sonia Thompson) AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of…
By sonia@soniaethompson.com (Sonia Thompson) AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of…
By juthompson@hubspot.com (Justina Thompson) Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely…
By Michael Bürgi Continuing its goodwill tour to enhance measurement offerings for publishers, agencies and brands, Nielsen has signed a deal with measurement firm Adelaide…
By Seb Joseph The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the…
By DIRECTV Matt Cerussi, senior director of West Coast ad sales and national tune-in, DIRECTV Advertising Live TV is no longer tethered to the living…
By News Edition In 2025, artificial intelligence (AI) is slowly spreading across various aspects of society. At first, it was utilized by individuals to help…
By HubSpot Staff When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their…
By Gesten van der Post We’ve all seen the headlines about giant security breaches—the shadowy hackers, the stolen credit cards. It makes us think security…
By Seb Joseph Another industry event, another round of panels framed by uncertainty. It’s the one constant in a stretch of years defined by volatility…
By Michael Bürgi For all the talk of generative AI upending the media agency business — I get daily pitches of this agency or that…