Yui Miura’s Shocking Transformation: A Desperate Attempt to Revive a Fading Image?

By Editorialist Team In a shocking turn of events, Yui Miura (三浦結衣) has resurfaced with a completely new look, leaving many questioning whether this drastic…

Aaron April 5, 2025

Media buyers look for ways to stay ahead of clients’ tariff budget pressures

By Sam Bradley Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are…

Aaron April 4, 2025

With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend

By Antoinette Siu Is there such a thing as over-preparing? It certainly feels that way in the case of TikTok’s ban, which has been playing…

Aaron April 4, 2025

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

By Alexander Lee January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to…

Aaron April 4, 2025

WPP ups the data-driven arms race with the purchase of InfoSum

By Michael Bürgi WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum…

Aaron April 3, 2025

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

By Kimeko McCoy Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive…

Aaron April 3, 2025

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump

By Kristina Monllos Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of…

Aaron April 3, 2025

How publishers drive meaningful performance with vendor partnerships

By Wunderkind Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving…

Aaron April 2, 2025

Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite

By Alexander Lee As of today, the first creator-owned account has reached a following of over one million on Fortnite. The milestone could spur more…

Aaron April 2, 2025

Why Can’t I Rank? A Guide to Overcoming Top SEO Challenges

By Nick Nelson If you are struggling with your SEO results right now, believe us: you are not alone. The search landscape has been thrown…

Aaron April 2, 2025

Yui Miura’s Shocking Transformation: A Desperate Attempt to Revive a Fading Image? | International Association of Digital Marketing Professionals (IADMP) - Part 68