By sbernazzani@hubspot.com (Sophia Bernazzani) Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential…

By Neil Patel Everyone has ideas. Some of them may be worth running with, while others are probably not so good. However, even if your…

By Caroline Forsey Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision —…

By Caroline Forsey UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX…

By Lane Ellis What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are…

By Neil Patel In the quest for more conversions, there’s an element most PPC advertisers overlook; invalid traffic—aka IVT, fake traffic, click fraud, or ad…