Here Are All The Big Legal Hurdles Twitter’s Faced Since Elon Musk’s Takeover

By Adam Topline Twitter is in turmoil after its recent $44 billion deal with Tesla CEO Elon Musk and SpaceX’s Elon Musk. This includes layoffs…

Aaron July 12, 2023

Analysis by Tom Keane: Harnessing the Power of Multi-Cloud

By Mary Smith According to Tom Keane, the more we analyze the benefits of edge computing, the clearer it becomes why businesses should consider a…

Aaron July 12, 2023

Here Are The Twitter-Like Features Meta Is Adding To Threads—From Edit Buttons To ‘Following’ Feeds

By Adam Meta’s new social media platform Threads will shift focus to adding several new features a week, including a “following” feed and the ability…

Aaron July 12, 2023

Why pharma marketers are leaning into impression-based TV buying

By DISH Media Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using…

Aaron July 12, 2023

Creativity’s Rising Role in B2B Marketing

By Lane Ellis Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use…

Aaron July 12, 2023

CreatorIQ develops metrics showing the return on influencer marketing

By Antoinette Siu Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as…

Aaron July 12, 2023

How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming

By Alexander Lee On Tuesday, PepsiCo announced a global partnership with EA Sports centered around “EA Sports FC,” the wildly popular football game series formerly…

Aaron July 12, 2023

U.S. podcasters are attracting more international listeners

By Sara Guaglione Though the podcast industry is in a state of correction after a period of significant investment, some podcast networks have found a…

Aaron July 12, 2023

Obtaining ERC Benefits for Businesses

By Adam The Employee Retention Credit (ERC) is a federal tax credit aimed at encouraging employers to retain their employees amidst the challenges posed by…

Aaron July 11, 2023

How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel

By Alexander Lee As Roblox looks to enter the mainstream as a digital advertising platform, the company’s recently announced Partner Program could be the key…

Aaron July 11, 2023

Here Are All The Big Legal Hurdles Twitter’s Faced Since Elon Musk’s Takeover | International Association of Digital Marketing Professionals (IADMP) - Part 320