How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
As Roblox looks to enter the mainstream as a digital advertising platform, the company’s recently announced Partner Program could be the key to its success.
Announced at Cannes Lions last month, Roblox’s first Partner Program grants advanced access to tools, data and educational materials to a group of seven companies selected for being early adopters of the metaverse platform: Century Games, Dentsu, Dubit, Playwire, The Gang Group and Vayner3.
Today, the company elevated former vp of global brand partnerships Christina Wootton — who oversees and helped build the program — to the role of chief partnerships officer. From her previous role administering partnerships, Wootton’s expanded duties now include overseeing Roblox’s business development and education groups.
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Source:: Digiday
