By Antoinette Siu Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as…
By Alexander Lee On Tuesday, PepsiCo announced a global partnership with EA Sports centered around “EA Sports FC,” the wildly popular football game series formerly…
By Sara Guaglione Though the podcast industry is in a state of correction after a period of significant investment, some podcast networks have found a…
By Adam The Employee Retention Credit (ERC) is a federal tax credit aimed at encouraging employers to retain their employees amidst the challenges posed by…
By Alexander Lee As Roblox looks to enter the mainstream as a digital advertising platform, the company’s recently announced Partner Program could be the key…
By Piwik PRO Marketing and advertising have become increasingly challenging due to privacy laws and sector-by-sector regulations, with more legislation likely to come, as indicated…
By esantiago@hubspot.com (Erica Santiago) Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem…
By esantiago@hubspot.com (Erica Santiago) AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and…
By Antoinette Siu Dentsu wants to strengthen its reach with Gen Z consumers as it expands into gaming and anime content and licensing. This month,…
By Julian Cannon As “Barbie,” the live-action movie based on the Mattel doll releases next month, dozens of brands, such as Xbox, Airbnb, and Moon…
