Trump Attacks Jack Smith For Gaining Access To His Old Twitter Account

By Adam Artist’s rendering of former president Donald Trump in the center, having a discussion with his defense lawyer … [+]Todd Blanche (left) during his…

Aaron August 14, 2023

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

By Michael Bürgi Football season is upon us, which makes every sports media buyer — and fans across the U.S. — jump for joy, given…

Aaron August 14, 2023

Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility

By Kristina Monllos Prior to 2020, Prudential’s ad spending was erratic. The brand would spend for a short period around a campaign and then stop…

Aaron August 14, 2023

7 Mistakes to Avoid Making When Targeting B2B Customers

By Full Editorial In the realm of business-to-business (B2B) marketing, the profound comprehension of your clientele and the ability to effectively engage with them stand…

Aaron August 13, 2023

10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

By diana.urban@bookbub.com (Diana Urban) At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we…

Aaron August 11, 2023

Tips on Using AI for Influencer Outreach

By Ben Pines According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half…

Aaron August 11, 2023

Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

By Lane Ellis Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account…

Aaron August 11, 2023

Trump Attacks Jack Smith For Gaining Access To His Old Twitter Account | International Association of Digital Marketing Professionals (IADMP) - Part 303