‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis
A growing number of social media influencers and celebrities today own their own products and promote them directly to their followers through their social media channels. As a result of their name recognition alone, curious buyers are more likely to try out their product.
But what happens if a celebrity’s product ends up being swept up in the TikTok de-influencing trend? A publicist would be expected to come up with a plan for their client – even if there might not be one.
In the latest edition our Confessions series, in which anonymity is exchanged for candor, an entertainment publicist details the difficulty of unrealistic expectations during the midst of a media crisis – from the client and the agency — as well as the demanding nature of the news cycle.
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Source:: Digiday
Author: Aaron
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