AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress

By Marty Swant As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors…

Aaron September 18, 2023

Confessions of an MFA publisher

By Kayleigh Barber Made-for-advertising (MFA) publishers found themselves in some pretty hot water this summer. Back in June, the Association of National Advertisers (ANA) published…

Aaron September 18, 2023

How to Write a Cover Letter for an Internship [Examples & Template]

By Caroline Forsey Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience. Fortunately, a…

Aaron September 15, 2023

Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI

By Lane Ellis Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with…

Aaron September 15, 2023

Substack writers are launching podcasts on the platform to ease reliance on ad revenue

By Sara Guaglione Hoping for more subscription revenue – and to lessen their reliance on advertising – Substack writers are bringing their podcasts to the…

Aaron September 15, 2023

WTF is The Sherman Act?

By Marty Swant Data and oil have often been compared in the internet economy, but the commodities now share a new parallel this week as…

Aaron September 15, 2023

How The Trade Desk is evolving its approach to first-party data and IDs

By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Samantha Jacobson, Chief Strategy Officer of The Trade Desk, and Ari…

Aaron September 14, 2023

Publishers are using online job boards to diversify revenue streams

By Amply Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for…

Aaron September 14, 2023

Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

By Kayleigh Barber This week’s Media Briefing takes a look at the top trends and topics that are expected to be discussed on stage at…

Aaron September 14, 2023

Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side

By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing,…

Aaron September 14, 2023

AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress | International Association of Digital Marketing Professionals (IADMP) - Part 288