By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing,…
By Mutinex In the world of consumer packaged goods, the role of marketing is considered alongside many other factors, including price and distribution. Even the…
By pbump@hubspot.com (Pamela Bump) Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with…
By Lane Ellis What do you love about B2B marketing? We asked 12 of the top B2B marketing experts lined up to speak at the…
By Doug Brown The days of solely relying on traditional marketing methods are fading, and companies within the machinery sector are increasingly recognizing the value…
By Ronan Shields The debate sparked by Adalytics Research’s investigations into the transparency of media buys on YouTube has seen its parent company Google vehemently…
By Marty Swant Three years after the U.S. Department of Justice filed its landmark antitrust lawsuit against Google, the case finally went to trial yesterday,…
By Digiday Awards This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences…
By Adam Artificial intelligence technology, often referred to as AI, has presented a massive disruption to the current job market. 85 million jobs will become…
By krbaker@hubspot.com (Kristen Baker) Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No…
