By Mitchell Parton This story was first published by Digiday sibling Modern Retail. In recent weeks, Sam’s Club members may have noticed a change to…

By Sara Guaglione This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a…

By Amazon Ads Marketers have reached an inflection point with media fragmentation, with 54% of advertisers citing it as their top challenge according to research…

By Headlines Team Americans adore their dogs, and with 68 million households welcoming at least one canine companion, it’s clear they’re family members as much…

By Seb Joseph The streaming wars may be far from over but Netflix and Amazon are already finding common ground in advertising. Starting in Q4,…

By Debbie Friez Taking a look at the schedule for this year’s Content Marketing World conference through a B2B marketer’s lens, there one thing that…

By Seb Joseph The Trade Desk’s move to lump all supply-side platforms (SSPs) under the “reseller” label is landing exactly as expected — with resistance.…

By Sam Bradley The FIFA World Cup is nine full months away. With teams still competing to qualify and an entire domestic season still to…