Media Briefing: Publishers pitch women’s sports as advertiser interest grows
Scoring women’s sports ad dollars
Women’s sports is a rapidly growing focus for advertisers, and in order to direct that attention their way, sports publishers are shoring up intel on these audiences to make them even more enticing.
And so far, several publishers told Digiday these efforts have worked to lure advertisers — both new to sports or historical supporters of men’s sports — into buying women’s sports. Even if in these early days, that ad spend isn’t yet comparable to that of men’s sports.
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Source:: Digiday
