By Sara Guaglione

This week’s Media Briefing recaps publishing execs’ thoughts on optimizing content for AI search (or the concept of GEO) and the opportunities for revenue from AI licensing deals and marketplaces, during the Digiday Publishing Summit’s closed-door town hall sessions.

• Overheard at DPS – on AI
• AI is finding its way into opinion and tech journalism, Versant eyes Vox Media’s podcast business, and more.

Overheard at DPS – on AI

To be expected, AI was a popular topic during the Digiday Publishing Summit in Vail, Colo. last week. In the previous edition of the Media Briefing, we recapped publishing execs’ thoughts on the impact of referral traffic declines from traditional search platforms on their businesses, due to the growth of AI-generated search summaries, and a renewed push to build direct reader revenue from subscriptions and memberships.

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Source:: Digiday

Author: Aaron