Media Briefing: 2024 publishers’ guide to selling at Cannes
Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Briefing, normally available exclusively to paying subscribers.
‘Catch that lightning in a bottle’
On Monday, droves of media and marketing leaders will descend on the Croisette in Cannes, France, for The Cannes Lions International Festival of Creativity – more colloquially known as Cannes – for a week full of wheelin’ and dealin’.
And this year, media companies are sending more of their sales folk than in years prior as the lure of face-to-face time with prospective advertisers and clients becomes all the more enticing.
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Source:: Digiday
