By Lipsa Das

As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data, social post-mortems, budget allocations, ad spend analytics, and more. Sometimes, there’s enough data to make my head spin.

As you can tell, data analysis is not something I like doing. But it’s the only way to know if our campaigns are actually working. So, I started searching for the best AI tools for Excel to help me save time.

Initially, I tried building out custom Google scripts and macros for small, specific tasks — things like fetching data, basic personalization, and so on. However, maintaining these scripts across projects was a pain and clearly wasn’t scalable.

So, after trying out a lot of AI tools for Excel, I’ve compiled five of the best ones below.

Table of Contents

• The Best AI Tools and Plugins for Excel
• How I Tested the Best AI Tools and Plugins for Excel

How I Tested the Best AI Tools and Plugins for Excel

While there are a lot of Excel-based AI tools out there, the challenge is finding ones that can handle messy, real-world data. For instance, I tried using a tool to rate applicant answers for an ambassador program and shortlist them.

Sadly, it rated AI-generated answers and half-hearted responses very highly (8/10!). AI loves AI, I guess.

After that failure, I decided to draw up a set of criteria for testing the remaining tools and plugins. More specifically, I tested them for:

• Accuracy. Often, I’m dealing with really big and messy data sets, as I’m sure many of you are. That means calculations and formulas can get complex. An AI tool needs to handle these tasks accurately.
• Ease of use. There’s nothing worse than a confusing tool. Excel itself can be confusing enough, so an AI tool shouldn’t have a difficult learning curve. I look for a clean dashboard, clear setup instructions, and good UX.
• Speed and reliability. We turn to AI to increase efficiency. A tool needs to be quick and reliable if I’m going to invest time and money in it.
• Range of features. You can do a lot in Excel with AI. I prefer solutions with multiple AI features so I don’t need to switch tools often.

Note: For testing purposes, I downloaded a sample spreadsheet containing YouTube subscriber data to be used in every tool, eliminating potential variables.

1. Ajelix

Pricing: Free plans are available with limits. Pro plans cost $20/user/month. Expert plans cost $50/user/month, and Business plans cost $200/user/month.

If you’re looking for an all-in-one AI solution for Excel, Ajelix is one of my top picks. It’s quite popular for generating and optimizing Excel and Google App Scripts. But, when I saw it had 15+ tools for data analysis, Excel, and AI, I was definitely curious to try it out.

<img src="https://knowledge.hubspot.com/hubfs/AI-tools-for-Excel-2-20250713-6427052.webp" style="margin-left: auto;margin-right: auto;display: block;width: …read more

Source:: HubSpot Blog

Author: Aaron