How web-based vertical video players can unlock new publisher revenue
By EX.CO
Shachar Orren, co-founder and Chief Marketing Officer, EX.CO
In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response, publishers have invested massive amounts of money and resources in producing premium vertical content to find new audiences and drive traffic back to their sites.
However, having well-produced vertical video content in the walled gardens doesn’t mean audiences are clicking to visit publishers’ sites, and often, the video content created specifically for social platforms can’t be used or monetized anywhere else. At best, publisher teams garner low revenue shares from behemoths like YouTube.
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Source:: Digiday
