How to Do Quarterly Content Planning to 10x Content Output

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer.

Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output.

Not only will organization help you stay on top of things, but content planning helps improve the overall quality of your content. You should regularly review your content plan and look for ways to maximize your productivity—even on a shoestring budget.

Remember, content plays a huge role in your business growth.

As a result, you must be deliberate and proactive about the type and quality of content you publish. Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month.

This will create more time to respond and engage with your target audience: the true goal of content marketing.

Review Last Quarter’s Content Metrics

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages.

Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. Analyzing your content this way will help you understand what kind of content your audience is looking for and what works best.

You’ll also be able to identify what hasn’t taken off and has been a waste of your marketing budget. This will help inform your content strategy moving forward.

To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest.

Set Content Goals

Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content.

You should set goals for your content each and every quarter.

A few business goals you can achieve with your content include:

brand awareness
customer acquisition
sales
customer retention
engagement levels

When setting your quarterly content goals, it’s a good idea to use your previous quarter’s content performance as the benchmark for your next quarter’s content goals. It’s also an excellent idea to set SMART goals as this makes your goals easy to track and measure. For example, your goal could be a 20 percent increase in organic traffic in the next quarter.

Every content marketing campaign you run must be designed to accomplish specific goals that align with your future business plans.

Define Content Campaign Metrics

One of the biggest mistakes you can make with your content is spraying and praying—publishing content and hoping it will perform. Content doesn’t perform by chance. You have to be strategic about every component of your campaign.

That’s why you must define the metrics you’ll use to gauge the performance of your campaign. Defining …read more

Source:: Kiss Metrics Blog