By Neil Patel

Launched in 2003, LinkedIn has become the most popular social network for professionals.

With over 700 million users globally, it is now one of the biggest social media platforms.

That’s why every brand should be using LinkedIn to grow their brand.

One way to do that is by creating a LinkedIn newsletter.

What Is a LinkedIn Newsletter?

What exactly is a LinkedIn newsletter?

It’s a series of articles you publish regularly. Just like your typical email newsletter, your LinkedIn newsletter should concentrate on the same topic. Of course, it must be a topic relevant to your audience’s needs.

The ability to create a LinkedIn newsletter is rolling out in stages, but everyone on LinkedIn can subscribe to a newsletter.

When they do, they get in-app and email notifications that you’ve just published a newsletter.

So what’s the difference between an article and a LinkedIn newsletter?

The main difference is when you publish an article, it goes into your timeline. Your connections only discover it by scrolling through their feed.

When you publish a newsletter, your subscribers get notified, which increases the chances of people seeing and consuming your content.

5 Reasons to Create a LinkedIn Newsletter

Is all the hype over LinkedIn newsletters worth it?

If you have the opportunity to publish a newsletter on LinkedIn, you should grab it by the horns.

Here are five reasons why you should create a LinkedIn newsletter:

1. LinkedIn Newsletters Expand Your Audience

Like most social media algorithms, LinkedIn rewards content that people interact with the most.

If you create a killer newsletter that drives engagement, LinkedIn will show it to more people.

Remember how you see articles from second- or third-tier connections in your feed because one of your connections interacted with it?

It’s the same with newsletters.

The more people engage with yours, the more people it will reach. As a result, you’ll reach a wider audience and build more meaningful connections.

2. LinkedIn Newsletters Create Engagement

Like all other social media networks, some of your LinkedIn connections are irrelevant and won’t engage with your content.

A newsletter helps refine your contact list. This is because when you invite people to sign up for your newsletter, only those who resonate with your topic sign up. That can improve your engagement.

Your engagement will also improve across your other LinkedIn assets as well. Once your newsletter subscribers discover the great content you create, they’ll want to check out your articles and posts as well.

3. LinkedIn Newsletters Help Boost Brand Awareness

Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. If you build your connections properly, most of your connections should be people you can do business with.

Unfortunately, many of these people will forget you after connecting.

A newsletter helps get your brand in front of the right …read more

Source:: Kiss Metrics Blog

Author: Aaron