How Much Does an Explainer Video Actually Cost? [New Data]
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I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos.
That was out of the question as a teacher with a limited (okay, non-existent) class budget. However, I’ve been wondering: How much does an explainer video actually cost?
In marketing, you juggle various tasks throughout the day — from tracking social media campaigns to planning lead magnets to creating engaging explainer videos. It can be a lot, which is why outsourcing your tasks, especially video creation, is popular.
In this post, I’m digging into the numbers to find out the cost of an explainer video. This way, you can better plan your marketing budget, and hopefully, it will save you and your team time!
Table of Contents
What is an explainer video?
Before we discuss the cost of an explainer video, let’s define it. An explainer video is a short clip that walks viewers through a topic. Typically, brands use explainer videos to show how their product or service works and why it’s a beneficial resource for their audience.
Video is an excellent tool to bring awareness to your brand. An impressive 62% of consumers watch video content, like unboxing, promos, or reviews, to learn more about a company.
Here’s a great example of an explainer video:
Creating short explainer videos can help your audience understand how your product or service can solve their specific pain points.
I mention “short” for a reason. The way audiences consume video is changing. In the early days of YouTube, longer video content was popular. However, with the rise of TikTok and YouTube Shorts, audiences tend to prefer short-form content.
The average human attention span is shorter than a goldfish, clocking in at just 8.25 seconds. This is why 83% of marketers suggest video content should be under 60 seconds. Anything longer, you risk losing your audience. Plus, 71% of marketers say shorter videos have a higher ROI.
So, it’s safe to say that adding short explainer videos to your content rotation is a good idea.
How to Make an Explainer Video
During the pandemic, I learned that to keep my students’ attention, I needed to create short, engaging explainer videos. That meant drilling down and sharing only the most important concepts related to my topics.
I hear you asking: Can you explain a concept in just 60 seconds?
Yes, you can. It just takes some planning. Here’s how to create an explainer video.
1. Define your audience and …read more
Source:: HubSpot Blog
