Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

Aaron January 14, 2026

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.

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Netflix’s live programming product, Fox’s creator studio and more

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The Interactive Advertising Bureau’s recent Creator Ad Spend & Strategy report featured an eye-popping stat that I don’t think has gotten enough attention.

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Author: Aaron

Categories: International Association of Digital Marketing Professionals

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Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point | International Association of Digital Marketing Professionals (IADMP)

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

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Author: Aaron

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