Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
By Seb Joseph
OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants.
The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it.
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Source:: Digiday
