By Kimeko McCoy

This fall, Las Vegas is set to be home to the world’s largest spherical structure and perhaps, the world’s largest ad opportunity. The $2.3 billion MSG Sphere features 1.2 million LED lights shaped like hockey pucks that can be programmed into content — most recently, it’s been a basketball thanks to the NBA’s recent ad takeover of the sphere.

It’s the latest curious out-of-home offering and an example of expanding OOH options for advertisers looking to stand out in a competitive ad market. And brands are rising to the occasion, leveraging everything from aerial banners in the Hamptons to Las Vegas’ newest flashy entertainment venue — the MSG Sphere.

In the midst of today’s challenging economic climate, OOH ad revenue continues to creep up, accounting for $1.82 billion this year, per the Out of Home Advertising Association of America. As advertisers continue to look for ways to differentiate themselves in today’s ad landscape, bounded by a saturated digital marketplace, inflation and rising online ad costs, expect to see more creative approaches to OOH, advertisers say.

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Source:: Digiday

Author: Aaron