How to Use Wolfram Alpha for Marketing Research

Are you searching for new ways to make sense of the marketing data you’ve been aggregating?

With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data.

While many online tools promise functionality to allow users to see data in a whole new way, search engine Wolfram Alpha actually delivers.

Through a combination of AI, algorithms, and an extensive knowledge base, this unique engine can provide marketers with valuable data points, as well as answers to complex computational queries.

Interested?

You should be.

In this post, we’ll explore Wolfram Alpha offerings and break down five ways the search engine can best benefit data-minded marketers.

What Is Wolfram Alpha?

Wolfram Alpha self identifies as an answers engine.

While the term engine may conjure images of Google’s search results, Wolfram Alpha wasn’t created to compete with Google—in fact, it has highly different functionality than the search giant.

Launched in 2009, the engine serves up lists and tables, providing users with specific, numeric-based answers to their questions. Given this emphasis on numbers and data, this engine isn’t necessarily for purchase-minded searchers; rather, it’s a data-driven engine that can provide insights.

Wolfram Alpha works through harnessing the extensive stores of collected expert-level data and algorithms to answer questions, conduct analyses, and build reports.

Versatile in its usability, this search engine can be used by students to solve equations just as easily as it can help you find nutritional information about M&Ms.

While you may not care about the caloric values associated with M&Ms, you should care about how these incredible data stores can benefit marketers.

While the free version of this engine is filled with useful actions, Wolfram Alpha Pro users can also upload data, get custom visuals for presentation, and access unique web apps.

Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha.

5 Ways to Use Wolfram Alpha for Marketing Research

While some marketers may love a deep data dive, some may detest it. Regardless of which camp you belong in, Wolfram Alpha can take the guesswork out of data analysis for you.

What’s more, the engine removes the guesswork from data points, providing more reliable figures than other sources.

Below are the five best ways Wolfram Alpha can help you optimize your marketing campaigns.

1. Upload Files for Automatic Analysis and Computation

Whether you’re tracking the success of your content, the performance of your social channels, or break-even analysis, aggregating all of your marketing data can be difficult.

With the Wolfram Alpha engine, the heavy lifting is done for you, letting you focus on other aspects of your marketing plan.

Check out this simple tool for calculating cost per thousand impressions (CPM):