OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.

But what about real-world uses for AI? How can marketers begin to use AI to solve actual problems they have? All the speculation and theory are interesting. But at the end of the day, marketers have KPIs and business goals to meet.

Turns out, there are AI tools that can help you get more readers in several different ways, starting now. Today, we’ll cover which tools can help you grow your blog. But first, let’s explore the benefits of using AI.

The Benefits of Using AI to Grow Your Blog

You want to get more people to read your blog posts. More people reading means more opportunities to convert those readers into prospects.

More prospects mean more opportunities to sell. More sales equal happier executives — which in turn means a happier marketing team.

AI can help you grow your readership so you can keep the engine running. We’ll explore how below.

1. Write better posts.

Better posts equal more engaged readers. Period. But it’s not always easy to improve your writing. AI is here to help.

AI tools can help you check for common spelling and grammar mistakes. Additionally, these tools can help you convey the right tone. The result is writing that captures attention.

2. Blog about what people want to read.

You can write the world’s best post, but it doesn’t matter if it’s on a topic your audience doesn’t care about. How do you find compelling and popular blog topics?

There are a few AI-powered tools that can help with this, too. AI content assistants can help suggests topics and brainstorm outlines for posts. Further, you can use AI-powered SEO tools to help you find opportunities where you can rank highly on search engines.

3. Engage readers more.

Your existing readers may love your content. But how often are they consuming more than one post per session? Are they served fresh content before they leave your site? Most importantly, are they served additional content they actually care about?

Personalization is key to engaging readers and keeping them coming back for more. It’s a scalable way to make sure every blog reader stays on-site longer.

4. Find more readers for your blog.

Aside from creating great content, how do you find more readers? One way is by going to where they congregate online. AI tools can help you pinpoint potential clients and provide you with information about their online gathering spaces.

From there, you can make sure your blog appears in the right places to gain traction.

5. Scale your blog and create more posts.

The more content you can publish, the more eyeballs you’ll get on your blog. This requires …read more

Source:: HubSpot Blog