Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing
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By Lane Ellis
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority
66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for the year having included demand generation, better measurement of marketing impact, and content alignment with the customer lifecycle, according to newly-published survey data. MarketingCharts
Tighter budgets are extending the B2B purchase cycle
38 percent of B2B buyers have been conducting more stringent return-on-investment (ROI) analysis during 2023, with 31 percent having increased the research time they spent surrounding purchase decisions, while 31 percent said they have had to postpone potential purchases because of budget freezes — three of numerous findings included in recently-released survey results. MarTech
AI Stats and Trends Small Businesses Need to Know Now [Report]
When it comes to how small-to-medium size businesses have been utilizing AI, 58 percent have indicated that they expect to save at least $1,000 over the next 12 months, with 33 percent reporting a time savings of more than 40 minutes each week on marketing efforts because of AI — two of many statistics of interest to B2B marketers contained in newly-published AI survey data. Constant Contact
“As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Thomas @GeorgeBThomas
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LinkedIn Tests Microsoft Designer Integration to Enable Generative AI Image Creation In-Stream
The integration of Microsoft Designer’s AI prompt-generated imagery has undergone limited testing on Microsoft’s LinkedIn (client) platform, bringing some of the software’s advanced image editing and creation tools to the professional social network, and Social Media Today recently took a look. Social Media Today
Most marketers are experimenting with AI but feelings are mixed, survey says
Over 40 percent of marketers have said that AI will improve creativity and work quality, while nearly 30 percent noted that they expected decreases, with 87 percent of marketing and communications professionals having indicated that they have used or experimented with AI-related tool, according to newly-published survey data of interest to B2B marketers. Marketing Dive
WhatsApp Adds Screensharing for Video Calls in the App
As Meta-owned WhatsApp has sought to expand the reach of its app in Western markets, the addition of a new screen-sharing option has aimed to entice more business users and brands to the communications platform, WhatsApp recently announced. Social Media Today
6 New ChatGPT Features Include Prompt Examples & File Uploads
OpenAI’s flagship ChatGPT large language model-based chatbot has rolled out an array of helpful additional features, including keyboard shortcuts, longer allowable session times, and the ability to upload multiple files — all part of ChatGPT’s newest update, OpenAI recently announced. Search Engine Journal
Americans Held Dim Views of Twitter Prior to Its Rebrand
Some 40 percent of …read more
Source:: Top Rank Blog