Digiday+ Research roundup: Third-party cookies, Meta’s platforms and generative AI were 2023’s biggest trends
By Julia Tabisz
This year has been a bit of an emotionally exhausting one, whether you’re talking about marketing or media. The economy, fragmenting social platforms, revenue (or lack thereof) — we’ve all been through a lot.
Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. Below, we round up the biggest trends of the year, based on the data that resonated the most with our readers.
2023’s biggest takeaway: We might actually enter a world without cookies next year — to varying degrees of preparedness
The death of the third-party cookie is actually a real thing that is coming in the near future (we think). So Digiday readers wanted to know what marketers and publishers alike were doing to prepare. Those preparations turned out to be all over the map, but we can at least say that preparations for a cookieless world were definitely underway in 2023 in both the marketing and media industries.
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Source:: Digiday
