Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
By Julia Tabisz
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We established earlier this week that publishers are moving away from third-party cookies with or without Google. But when it comes to marketers, it turns out they’re a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.
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Source:: Digiday
