Dentsu launches paid search tool that uses AI to speed up creativity and optimization
Agency holding company giant Dentsu, Digiday has learned, plans to launch a new generative AI-related tool it’s calling d.Scriptor — a new proprietary offering it’s developed to supercharge paid search, mainly in the area of ad copy development but also as a means to optimize and adapt execution. Dentsu is announcing the tool today, after pilot testing over the last several weeks.
It’s meant to help with boosting the volume of creative messaging with an eye toward improved engagement rates, as well as to speed up the process of creative experimentation, and cut down on the time required to perform optimization tasks.
And given the non-stop march of AI related news that pops up pretty much ever day, it’s useful applications of the technology that’s of value to marketers and the agencies that serve them.
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Source:: Digiday
