Content Marketing World 2023: Make Sure You Catch These 10 Sessions #CMWorld
By Nick Nelson
Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World.
Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large.
Keeping pace and making sense of all this change is a great reason for professionals to come together each autumn for CMWorld, absorbing the wisdom of expert speakers and connecting personally with fellow practitioners.
A look at the agenda for Content Marketing World 2023 illustrates a clear focus on timely topics and key challenges of the moment. Speakers will dive into top-of-mind items like the role of generative AI, the importance of humanizing content, and the nuances of marketing in tough economic conditions.
Read on for a rundown of 10 sessions taking place at CMWorld that are well worth checking out. (In addition, of course, to Lee Odden’s can’t-miss session at 1:45PM on Wednesday the 27th, where he’ll unpack the fundamentals of marketing with search intent.)
Don’t Miss These Speakers and Sessions at CMWorld 2023
Wednesday Morning Keynote with Beverly Jackson
Who: Beverly Jackson (Vice President of Brand and Product Marketing, Zillow)
When: Wednesday, September 27 | 9:05 am – 9:30 am
Where: CMWorld Keynote Stage
Why: Beverly is a reputed veteran marketing executive with a diverse track record that includes leadership roles at Yahoo!, MGM Resorts, Twitter, and now Zillow. Her perspectives are invaluable.
Prompts Unplugged: A Live Town Hall Experience with AAI*
Who: Ann Handley (Chief Content Officer, MarketingProfs) and Andrew Davis (Keynote Speaker &, Author)
When: Wednesday, September 27 | 9:30 am – 10:00 am
Where: CMWorld Keynote Stage
Why: If you’ve ever seen Ann or Andrew on stage before, the answer should be obvious. They are both smart and beyond witty. Seeing the two of them combine forces with a theme that promises to offer a hilarious spin on AI prompting sounds like a pure delight. Andrew’s later session on Artificial Influence will also be worth going out of your way for.
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Who: Emily Baker (AVP B2B Content Marketing, General Motors Financial), Brian Hale (Senior Comms Manager, General Motors Financial)
When: Wednesday, September 27 | 11:20 am – 12:00 pm
Where: Room 144
Why: One of the great things about going to CMWorld is being around so many like-minded professionals – people who work in similar roles and experience the same challenges, triumphs … and annoyances. This session theme perfectly captures that element of relatability and resonance; the contents will surely do the same.
7 Lessons from 7 Years (and Many Sleepless Nights) Building a Global Content Strategy
Who: Chloe Thompson (Head of Global Content Strategy & …read more
Source:: Top Rank Blog
