By Seb Joseph The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out…

By Michael Bürgi Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is…

By Full Editorial Every successful business strives to increase productivity while maintaining healthy profitability. Although market conditions, competition, and customer demands continue to evolve, organizations…

By Sam Bradley Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech…

By Seb Joseph One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept.…

By Sam Bradley Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine…

By Sara Guaglione This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands…