By Nick Nelson According to our new 2026 B2B Influencer and Creator Marketing report, 86% of B2B brands surveyed are either beginning or mature in…

By Kimeko McCoy Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media…

By Headlines Team Artificial intelligence has transformed the way people search for information. Instead of entering a few keywords into a search engine and browsing…

By Sara Guaglione The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic…

By Seb Joseph Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually…

By rsukhraj@hubspot.com (Ramona Sukhraj) You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers…