How LocalSurge Combines CRM, SEO, and AI Into One Platform
By Editorialist Team Local businesses today face a complex challenge. They must manage customer relationships, improve online visibility, and maintain fast communication all at the…
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Category: International Association of Digital Marketing Professionals
Preventing Cross-Contamination: Allergen Removal with Dry Ice
By Headlines Team Industrial food production environments face persistent challenges including residue buildup, equipment downtime, and the need to clean sensitive surfaces without causing damage.…
OpenAI has quietly launched its ads manager as it races to build out its ads business
By Krystal Scanlon OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool…
Future of Marketing Briefing: The ad industry has an AI label problem
By Seb Joseph People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an…
While AI is building the web faster than ever, accessibility can’t be left behind
By AudioEye Chad Sollis, Chief Marketing Officer, AudioEye AI has given marketers something they’ve wanted for years: speed. Landing pages that used to take weeks…
The Real AI Race Isn't About Models or Data. It's About Context.
By Duncan Lennox Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It…
AEO strategy for SaaS: 6 tactics that convert prospects into trials
By Zoe Ashbridge An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more…
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
By Michael Bürgi As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double…
The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic
By Sara Guaglione Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue…
Loop Marketing vs. traditional marketing: What’s the difference?
By Mandy Bray Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing…