By Stephanie Trovato A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects…
By Tim Peterson This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows…
By Allison Smith This story was first published by Digiday sibling Modern Retail Google says its AI-powered ad tools are delivering measurable results for some…
By Digiday Awards This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and…
By PebblePost Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted…
By Krystal Scanlon TikTok’s North America lead for its global business solutions Khartoon Weiss is leaving the company on Friday, April 9, according to an…
By rsukhraj@hubspot.com (Ramona Sukhraj) Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model…
By Lee Odden Best Answer Marketing is a B2B marketing framework for creating content that stands out, builds trust and creates confidence across the entire…
By Ronan Shields Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by…
