‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
By Seb Joseph A month after Publicis Groupe told clients to pull spend from The Trade Desk, it still hasn’t told them where to put…
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Category: International Association of Digital Marketing Professionals
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
By Ronan Shields Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech…
Inside The Trade Desk’s programmatic power struggle
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify No one said running the largest independent demand-side platform in the world would be easy. If recent…
What separates brands that grow from brands that stand still
By Keen Decision Systems Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad…
Small Business, Big Impact: Blair Stone Masonry’s Local Growth Story
By Editorialist Team In today’s competitive home improvement industry, success is often associated with large companies and extensive crews. However, smaller businesses are proving that…
Top Website Design Mistakes That Kill Your Conversion Rates
By Headlines Team Creating a website needs a deep focus on the user experience. Many bosses do not see how a bad setup kills a…
Why marketing is now the operating system for growth
By OpenX Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for…
30 Best Communities for B2B Marketers to Learn, Connect and Advance
By Lee Odden The marketing information superhighway has become overwhelmingly crowded and too fast for most people on their own to navigate all of the…
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
By Kimeko McCoy Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political…
Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
By Michael Bürgi This is a story of two inter-related events, one past and one coming up: the NewFronts and the upfront marketplace. With the…