CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
By Michael Bürgi If you’re doing well in the eyes of your boss, chances are you’re going to keep your job for at least a…
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Category: International Association of Digital Marketing Professionals
Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree
By Ronan Shields The next phase of growth for the digital advertising industry is increasingly being built on a familiar foundation: small- and medium-sized businesses,…
How Netflix is rewriting the streaming ad playbook
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Netflix’s ad business is starting to look less like an experiment and more like a serious contender…
AI visibility score: How to summarize your AI visibility
By juthompson@hubspot.com (Justina Thompson) Your brand’s AI visibility score covers the part of the search landscape that traditional An AI visibility score summarizes how often…
SUVs, Pickups, and Passenger Cars Are Behind Three Quarters of All Pedestrian Deaths: New Study Identifies the Vehicles and Days Putting Pedestrians at Greatest Risk
By Headlines Team A detailed breakdown of national pedestrian fatality data has identified the specific vehicle types, days of the week, and traffic conditions most…
How to Optimize Content for ChatGPT: An AI Discovery Guide
By rsukhraj@hubspot.com (Ramona Sukhraj) A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives…
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
By Krystal Scanlon If advertising on ChatGPT is going to be funded largely by search ad dollars, which some marketers are already anticipating, then Adthena…
Pinterest debuts audience extension offering on CTV
By Ronan Shields During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific…
44 B2B Influencer Marketing Campaign & Activation Ideas for 2026
By Lee Odden In the business world, you don’t have to look far to see that collaborating with business influencers and creators has transitioned from…
Marketers join OpenAI’s ad pilot, nudged by FOMO
By Kimeko McCoy OpenAI’s ad pilot may be the industry’s latest shiny object. But weeks into the offering going live, it’s unclear if the tech…