Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
By Michael Bürgi Creators, whether they meant to or not, have found themselves at the forefront of media channels and marketing execution — all of…
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AI citation tracking: How to track (and grow) AI engine citations
By Zoe Ashbridge AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people…
What to Do After a Storm: A Chicago Homeowner’s Roof and Gutter Checklist
By Headlines Team Chicago storms can be unpredictable and fast-moving. A line of thunderstorms can roll through in under an hour and leave behind wind…
Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
By Michael Bürgi As the sports marketplace continues to build momentum, more agencies are stacking up their expertise to harness the myriad ways to reach…
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
By Zofia Zwieglinska This story was originally published on sister site, Glossy. Following Nike’s Boston Marathon backlash, competitors jumped on the opportunity to define “movement”…
Generative engine optimization KPIs that actually matter for marketing teams
By Cassie Wilson Clark Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics,…
The Link Between Your Oral Health and Your Overall Health
By Headlines Team For most of medical history, the mouth was treated as its own little world. Dentists handled teeth. Doctors handled everything else. The…
How Serious Buyers Approach a Marbella Property Search
By Headlines Team There is a significant difference between browsing property portals and conducting a serious property search. The former is something that almost everyone…
Beehiiv adds even more features to go up against competitors and win over creators
By Alyssa Mercante Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to…
Anger as a Symptom: Why Treating the Underlying Condition Changes Everything
By Headlines Team The cultural framing of chronic anger as a character problem has real clinical consequences. When people believe their anger reflects who they…