Transparency woes mount, just as Google’s antitrust pressures start to intensify
By Ronan Shields Research firm Adaltycis published a contentious study this week, the results of which will add further pressure on Google by suggesting that…
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Trump Is Reportedly Mulling A Return To Twitter After Truth Social Exclusivity Deal Expires
By Adam [unable to retrieve full-text content] Former President Donald Trump is reportedly mulling his return to Twitter several months after his account was unbanned…
How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]
By Daniel Doan Today, 87% of employers have difficulty finding the right employees. That’s a significant percentage, and it’s all because of skill gaps. Hiring…
How to Sort in Excel: A Simple Guide to Organizing Data
By rleist@hubspot.com (Rachel Leist) Knowing how to sort in Excel can feel like a superpower. But unfortunately, many go through the tedious route of sorting…
AI & Creativity: Key B2B Marketing Insights From The 2023 Cannes Creative B2B Lions
By Lane Ellis As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions International Festival of Creativity,…
Kroger is taking its self-service ad platform in-house
By Kristina Monllos Kroger is taking the next step to more fully control its retail media network: The grocer is in-housing its self-service ad platform.…
Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023
By Tim Peterson This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are…
TikTok’s on the hunt for brands to sponsor its most popular communities as Unilever leads the way
By Krystal Scanlon TikTok is on the lookout for advertisers to sponsor hashtags that are already trending among its users. In the past, advertisers would…
Advertisers are combating media wastage to strengthen connections with consumers
By Channel Factory Across the advertising industry, there has been growing chatter about media wastage as it contributes to wasted budgets and lower ROI. In…
Why Unity is using its new AI platforms to become more accessible to brands and agencies
By Alexander Lee Today, Unity Technologies announced two new AI game development platforms — Unity Sentis and Unity Muse — intended to make the company’s…