10 How-To Videos That Really Work (And Why)
By esantiago@hubspot.com (Erica Santiago) How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how…
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How to Perfect Your Resume Headline (+Examples)
By Stephanie Trovato Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out…
Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary
By Julian Cannon Beverage brand Sprite is diversifying its media mix to appeal to Gen Z and millennials while marking the 50th anniversary of hip-hop…
U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies
By Kayleigh Barber While European publishers are flat out rejecting any third-party cookie alternatives that are operated outside of their control — including universal identifiers…
Get Ready For AI-Powered Social Media Scams
By Adam Black woman concerned after reading negative news online getty Most social media scams were predictable up until recently. For many years robots have…
What AI Needs From Humans
By Adam AI has become a huge game changer in recent years as part of the international technology landscape. New startups have increased by 2.8…
How to Identify & Work With the Best Brand Influencers for Your Business
By Daniel Doan I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the…
4 B2B Marketing Lessons from Disney’s The Little Mermaid
By Art Allen Inspiration for how to be a better marketer can come from just about anywhere, including under the sea. Or should I say:…
As AI and influencers shape audio, agencies focus on targeting and privacy issues
By Antoinette Siu With more use of artificial intelligence and influencers in podcasting, there are greater possibilities in targeting and personalization of ads — but…
Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
By Michael Bürgi Unlike the mistral wind that blew warm Mediterranean gusts over Cannes — upending beach umbrellas and tearing off temporary roofs on event…