The Complete Checklist for Creating Compelling Calls-to-Action
By gsoskey@hubspot.com (Ginny Mineo) Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big…
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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push
By Lane Ellis CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75…
Sky-High Creativity: The Power of Captivating Drone Videos
By Andie A New Perspective on Filmmaking In recent years, drones have emerged as an incredibly popular and versatile tool for filmmakers looking to capture…
Gen Z viewers aren’t watching TV, but their video-watching habits are very TV-like
By Tim Peterson One way to peek at the future of TV is to look at what today’s teens and twentysomethings are — and are…
What Shein’s misstep means for the influencer marketing industry
By Kimeko McCoy Advertisers are once again taking a closer look at the relationship between brands and influencers, questioning who is responsible for brand deals…
Marketers are automating CTV campaign optimization to drive revenue
By MNTN As marketers increasingly invest in connected TV advertising, teams are optimizing numerous aspects of CTV campaigns, including reach, frequency and audience segmentation. To…
The Five Rules for B2B Branding Success: Unlocking the Power of Memory
By Lee Odden Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and…
The Dos and Don’ts of Having a Corporate Social Media Account
By Full Editorial Social media can be a huge boon for your business. In fact, given the increasingly digital nature of the world, it can…
4 Social Media Mistakes to Avoid Making in the Storage Industry
By Full Editorial In today’s digital age, social media has become essential for businesses to connect with their target audience and build brand awareness. However,…
Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes
By Kayleigh Barber This week’s Media Briefing looks at how publishers’ sales teams performed at the Cannes Lions festival and why the follow-up conversations with…