By Kayleigh Barber This week’s Media Briefing looks at three publishers’ retention tactics, which center around early engagement intervention for newly subscribed readers. Engage early…
By Marty Swant On Wednesday, U.S. lawmakers dug deeper into the implications of generative artificial intelligence on copyright protections, highlighting both short-term and long-term questions…
By Adam Topline Twitter is in turmoil after its recent $44 billion deal with Tesla CEO Elon Musk and SpaceX’s Elon Musk. This includes layoffs…
By Mary Smith According to Tom Keane, the more we analyze the benefits of edge computing, the clearer it becomes why businesses should consider a…
By Adam Meta’s new social media platform Threads will shift focus to adding several new features a week, including a “following” feed and the ability…
By DISH Media Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using…
By Lane Ellis Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use…
By Antoinette Siu Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as…
By Alexander Lee On Tuesday, PepsiCo announced a global partnership with EA Sports centered around “EA Sports FC,” the wildly popular football game series formerly…
By Sara Guaglione Though the podcast industry is in a state of correction after a period of significant investment, some podcast networks have found a…
