Obtaining ERC Benefits for Businesses
By Adam The Employee Retention Credit (ERC) is a federal tax credit aimed at encouraging employers to retain their employees amidst the challenges posed by…
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Category: International Association of Digital Marketing Professionals
How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
By Alexander Lee As Roblox looks to enter the mainstream as a digital advertising platform, the company’s recently announced Partner Program could be the key…
How marketers across industries are learning compliance lessons from banking and healthcare
By Piwik PRO Marketing and advertising have become increasingly challenging due to privacy laws and sector-by-sector regulations, with more legislation likely to come, as indicated…
Explainer Videos: 10 Examples for Marketers
By esantiago@hubspot.com (Erica Santiago) Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem…
How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]
By esantiago@hubspot.com (Erica Santiago) AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and…
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
By Antoinette Siu Dentsu wants to strengthen its reach with Gen Z consumers as it expands into gaming and anime content and licensing. This month,…
Vying for new shoppers, Bloomingdale’s joins Barbiecore boom
By Julian Cannon As “Barbie,” the live-action movie based on the Mattel doll releases next month, dozens of brands, such as Xbox, Airbnb, and Moon…
Twitter Blue Accounts Are Spreading Misinformation About The War In Ukraine
By Adam Twitter Blue is currently trending with such disinformation and misinformation. … [+]The result of the changes in the verification process which began this…
Why video game advertising is the next premium channel for brands
By Bidstack For advertisers and creatives, what is most important? Is it campaigns that win the acclaim of peers and industry commentators via premium channels…
Social Media Marketing: A Fresh Perspective for Entrepreneurs
By Sitetrail Research Team In today’s digital age, social media has become an integral part of our lives. It has revolutionized the way we communicate,…