Confessions of an MFA publisher
By Kayleigh Barber Made-for-advertising (MFA) publishers found themselves in some pretty hot water this summer. Back in June, the Association of National Advertisers (ANA) published…
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How to Write a Cover Letter for an Internship [Examples & Template]
By Caroline Forsey Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience. Fortunately, a…
Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI
By Lane Ellis Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with…
Substack writers are launching podcasts on the platform to ease reliance on ad revenue
By Sara Guaglione Hoping for more subscription revenue – and to lessen their reliance on advertising – Substack writers are bringing their podcasts to the…
WTF is The Sherman Act?
By Marty Swant Data and oil have often been compared in the internet economy, but the commodities now share a new parallel this week as…
How The Trade Desk is evolving its approach to first-party data and IDs
By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Samantha Jacobson, Chief Strategy Officer of The Trade Desk, and Ari…
Publishers are using online job boards to diversify revenue streams
By Amply Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for…
Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop
By Kayleigh Barber This week’s Media Briefing takes a look at the top trends and topics that are expected to be discussed on stage at…
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing,…
How Australia’s Asahi Beverages is refining media investment strategies
By Mutinex In the world of consumer packaged goods, the role of marketing is considered alongside many other factors, including price and distribution. Even the…