The Ultimate Guide to Sponsored Content
By pbump@hubspot.com (Pamela Bump) Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with…
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Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?
By Lane Ellis What do you love about B2B marketing? We asked 12 of the top B2B marketing experts lined up to speak at the…
The Social Media Landscape in the Machinery Industry
By Doug Brown The days of solely relying on traditional marketing methods are fading, and companies within the machinery sector are increasingly recognizing the value…
As the DOJ’s Google antitrust trial begins with opening arguments, here’s what you need to know
By Marty Swant Three years after the U.S. Department of Justice filed its landmark antitrust lawsuit against Google, the case finally went to trial yesterday,…
Google says it’s time for ‘dialogue’ with the industry following controversial report on YouTube ads
By Ronan Shields The debate sparked by Adalytics Research’s investigations into the transparency of media buys on YouTube has seen its parent company Google vehemently…
Edelman, Procter & Gamble, The Atlantic and Popeyes are finalists for this year’s Digiday Awards
By Digiday Awards This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences…
Where in the World is AI Growth?
By Adam Artificial intelligence technology, often referred to as AI, has presented a massive disruption to the current job market. 85 million jobs will become…
The Ultimate Guide to Account-Based Marketing (ABM)
By krbaker@hubspot.com (Kristen Baker) Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. No…
30+ Positive Feedback Examples Your Employees Need to Hear
By esantiago@hubspot.com (Erica Santiago) Years ago, I worked at an office where the only time I ever heard from my manager was if I fell…
Dentsu launches paid search tool that uses AI to speed up creativity and optimization
By Michael Bürgi Agency holding company giant Dentsu, Digiday has learned, plans to launch a new generative AI-related tool it’s calling d.Scriptor — a new…