Physical fitness, meet virtual fitness: Is This The Metaverse? Podcast, episode 2
By Alexander Lee Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify The metaverse is all about movement — for…
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Publisher ad revenue on the rebound as of Q2, up from Q1’s rock bottom, per two industry reports
By Kayleigh Barber The advertising decline has bottomed out and is on a gradual incline, at least according to two recent industry benchmark reports. Boostr’s…
Google Exchange’s competition with emerging players presents opportunities for publishers
By Browsi The world of digital advertising is vast and intricate. With Google traditionally leading the charge, publishers face a complex landscape filled with countless…
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
By Sean Potter User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how…
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
By esantiago@hubspot.com (Erica Santiago) As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with…
B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B
By Theresa Meis We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up…
How to Use Social Media Marketing to Sell Swimming Pools
By Full Editorial You can sell anything on social media these days, including swimming pools. It might not sound like an exciting product to market,…
3 Ways to Integrate Social Media into Experiential Marketing
By Full Editorial Experiential marketing, often referred to as engagement marketing and/or ground marketing, involves the use of hands-on experiences developed with the purpose of…
How to Get to Inbox Zero in Gmail, Once and for All
By lkolowich@hubspot.com (Lindsay Kolowich Cox) We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing…
AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress
By Marty Swant As top tech leaders visited Capitol Hill last week for more AI conversations — some under oath and others behind closed doors…