Gen Z workers speak out on AI ethics, data security, career disruption
By Cloey Callahan This story was first puublished on Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs…
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Category: International Association of Digital Marketing Professionals
RedHat on Connecting B2B Content for ROI – Across Sites and Teams
By Lee Odden For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the…
Resumen de la Semana de la Publicidad: Medios presentan a los especialistas del marketing sus métodos para aumentar y captar audiencias
By Sara Guaglione En la Semana de la Publicidad, los directivos de medios de comunicación, desde The Sun hasta Betches Media, han presentado a los…
The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX
By Lee Odden As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s…
Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers
By Sara Guaglione Publishing execs representing media companies from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at…
Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle
By Kayleigh Barber This week’s Media Briefing takes a look at how publishers’ commerce content performed during the Amazon Prime Big Deal Days event last…
How ad ops teams are leveraging automation to drive revenue
By Theorem With the global digital advertising market expected to hit $185.2 billion in 2023, the industry has never been more competitive. However, despite a…
SAP on the New AR for B2B Content Marketing: Authentic Reality
By Lee Odden In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B…
Resumen de la Semana de la Publicidad: Por qué los editores son los nuevos embajadores de marca
By Kayleigh Barber Las métricas de vanidad como la visibilidad y el porcentaje de clics (CTR), alguna vez adoradas por los especialistas del marketing, ya…
How to Create an SEO Report — The Complete Guide
By Meredith Wilshere Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is…