By Marty Swant So many AI discussions this year have centered on what businesses, regulators and researchers think. But what do parents and kids think?…
By Michael Bürgi If brands can unlock a deeper level of understanding and integration into the massive and broad world of gaming, there’s an audience…
By Klaviyo Faced with ever-accelerating competition and an increasingly complex shopping journey, brands must convert consumers to purchase quickly if they want to capture their…
By kcook@hubspot.com (Karla Hesterberg) Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic…
By np@neilpatel.com (Neil Patel) Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings.…
By Lane Ellis B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing…
By Marty Swant With government officials exploring ways to rein in generative AI, tech companies are looking for new ways to raise their own bar…
By Sara Guaglione During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies and their scraping of publishers’…
By Samantha Gelinas Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’…
By Kayleigh Barber This week’s media briefing takes a look at the top trends from publishers’ latest earnings. Publishers look inward in Q3 Karlie Kloss…
