To appeal to Gen Z, Coca-Cola took over the Sphere and ‘co-created’ a futuristic flavor with AI
By Kristina Monllos Over the last week, Coca-Cola has taken over the MSG Sphere in Las Vegas with visual predictions of what the year 3000…
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Category: International Association of Digital Marketing Professionals
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
By esantiago@hubspot.com (Erica Santiago) I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage.…
14 Link Building Tools to Drive Traffic and Boost SEO Rankings
By esantiago@hubspot.com (Erica Santiago) As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve…
12+ Top 2024 B2B Influencer Marketing Predictions From Industry Experts
By Lane Ellis What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024…
GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox
By Ronan Shields In January 2024, one of the most anxiety-inducing developments in the digital media landscape’s commercial history will begin in earnest: Google sunsetting…
How Media.Monks turned in-housing a client into a specialty service
By Michael Bürgi When the topic of in-housing comes up with a marketer, oftentimes the motivating factor is cost-savings. Why pay a media agency to…
Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023
By Kimeko McCoy Things may finally be looking up for Snap’s business. The social media platform has been struggling to turn user attention into ad…
The Art and Science Behind Successful Creator-Brand Partnerships With Creators Agency
By Doug Brown The Art and Science Behind Perfect Creator-Brand Partnerships at Creators Agency In today’s swiftly changing digital domain, content creators have transitioned from…
Two execs are out at Betches Media after LBG Media acquisition
By Sara Guaglione Two execs are no longer employed with Betches Media, less than a month after the company was acquired by LADbible owner LBG…
Q&A: How brands and retailers are using commerce media and data for more accurate campaigns
By Nexxen The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad…