Should You Still Use Twitter (X) for B2B Marketing?
By Harry Mackin Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
Decoding Profit Margin: Key Metrics for Business Success
By Sitetrail Research Team Profit margin is a crucial financial metric that indicates the profitability of a business. It provides valuable insights into an organization’s…
How Fortune is expanding its European footprint
By Kayleigh Barber As U.K.-based publishers look towards the U.S. advertising market, U.S.-based Fortune is turning its attention in the opposite direction. Eyeing an opportunity…
Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses
By Antoinette Siu As Nvidia’s GPU Technology Conference (GTC) kicked off this week in San Jose, Calif., a few holding company agencies attended and spoke…
Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists
By Digiday Awards The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s…
Protected: The state of publisher traffic: Framing the evolution and impact of search and referral in 2024
By Arc XP This content is password protected. To view it please enter your password below: Password: Continue reading this article on digiday.com. Sign up…
PUNK Armada: Embrace Your Web3 Identity
By Editorialist Team The PUNK Armada project was started by @punk4762. They want to build a system where everyone can control their digital life using…
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
By Seb Joseph Google’s controversial cookie replacement is now in its most critical test phase yet. Ad execs are diving into three major areas of…
Special report: The third-party cookie primer
By Digiday Editors Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of…
Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
By Harry Mackin Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Much of this…